Daily Sports' sustainability programme

The opposite of wear-and-throw

The environment and the climate are among the greatest challenges of our time. And manufacturing clothing uses a lot of resources. More than half of all clothing manufactured globally is burnt or thrown away within a year. For us, however, slow fashion has always been at the heart of our business. We do not start production until an order has been placed. This increases lead times, but reduces wastage. The high-quality, timeless clothing we create means we act as a counterbalance to the wear-and-throw society.


The change starts now

But we must do more. So we have started up several initiatives to actively reduce the impact of our clothing, on people as well as the environment. Our sustainability programme will run right through our business, from design and production to packaging and transport.


Join us in our long-term programme

We readily acknowledge that our industry has a long way to go. And we invite open discussion with anyone who would like to know more. Just contact us at



Sustainability is not just about the climate and the environment. It also involves being a responsible company – one that takes responsibility for our impact on health and the communities where we operate. Our Hong Kong office gives us a presence in Asia, where the majority of our garments are produced.

We are working constantly to improve conditions for everyone who comes into contact with our business, both in Sweden and in the countries where we produce our clothes. But as a small company, it can be difficult to get our voice heard.

This is why we decided to join with other companies as a member of amfori BSCI. Through them, we can run long-term processes to assure quality and monitor social conditions in the factories we use. And so become a force for change to be reckoned with.



We work hard to make sure our clothes do not contain substances that may cause allergy or skin irritation, be carcinogenic or have a negative impact on the environment. We obviously comply with the REACH chemical regulations. We also try to be a step ahead, and work with our suppliers to phase out things shown to be harmful to people or the environment.



There are no national or international standards for the sustainable clothing designation. We have decided to define a garment as sustainable if it consists of at least 50% recycled or organic material, or is made of a material that carries a third-party eco-label.

Our plan is to increase our proportion of sustainability-labelled garments from about 10% today to 50% for golf wear and 100% for outdoor wear by 2025.



Our choice of transport method is also a self-evident part of our sustainability programme. Our policy is that transport by sea is always our first choice. Next comes rail, with air last of all. We also try to reduce travel by our staff by using video conferencing instead of physical meetings.



We have an important job ahead of us, and a long way to go before we achieve total sustainability. The proportion of sustainability-labelled garments in our collections is gradually increasing. Recycled polyester. Fleece made from recycled PET bottles. Garments in degradable modal – these are all steps along the way. As a first stage, we aim to have 100% of our outdoor clothing and at least 50% of our golf and active wear sustainability-labelled by 2025.





In 2015, the UN presented Agenda 2030 containing 17 sustainable development goals. Those 17 goals constitute an action plan to achieve a sustainable world. For our sustainability programme at Daily Sport, we have decided to focus specifically on four of the goals: the ones where we can contribute and make the biggest difference. The four goals are:


Goal 3: Ensure healthy lives and promote well-being for all at all ages

Our brand promise is to create clothes that make women want to be active. We offer clothes for women of all ages and to encourage movement at any age. We support initiatives in this area, including sponsoring Senioren magazine’s fitness holidays in collaboration with Good Life Travel. Another initiative we are proud of is Team Sheroes, which competes in jump rope.


Goal 5: Achieve gender equality and empower all women and girls

Our employees, CEO and owner are all women. Our customers are women. So this is obviously an important issue for us. For our part, we try to support women and raise their profile in male-dominated fields such as entrepreneurship, golf and sport. But it also includes collaborating with organisations working internationally on gender equality. Among other things, we have supported Kvinna till Kvinna (the Swedish foundation for women’s rights) and We Effect's work on women's rights.


Goal 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

We do not own any factories ourselves, but use subcontractors instead. Our membership of amfori BSCI gives us access to a code of conduct for human rights, working methods, the environment and anti-corruption. It also gives us access to a platform with the results of supplier and factory audits. Find out more about amfori BSCI here


Goal 12: Ensure sustainable consumption and production patterns

A transition to sustainable production is necessary to reduce the negative impact of our products on health and the environment. We can make a huge difference by reducing the consumption of water and chemicals in production and increasing the proportion of recycled material in our garments. We will include environmental aspects in all our procurement and work to reduce the spread of microplastics in nature and sea.




Think style instead of trend

Avoid low-quality clothing that might only last a one golf season.  Instead, invest in garments that last longer, in terms of both style and quality. Clothes made from high-quality material last longer, which means they are more sustainable, too.


Use a laundry wash bag for microplastics

When you wash clothing made of synthetics such as polyester and fleece, it sheds fibres. So far it has been hard to trap these and filter them out. These minuscule plastic fibres then end up in our seas. A laundry wash bag for microplastics acts as a filter for the fibres, which are easy to remove from the bag at the end of the wash.


Be environmentally aware when washing

The majority of clothing gets worn out by incorrect or unnecessary washing, rather than by use. Here are some tips for caring for your clothes so they last longer.


  • Wash less frequently

To make clothes last longer, allow them to air or give them a brush, and remove small marks with a damp cloth


  • Choose an eco-wash programme

If possible, use the eco-wash cycle on your washing machine


  • Wash at a low temperature

Use the lowest temperature possible. The washing instructions for our clothing indicate the maximum temperature to use. However, you can often get them clean with a cooler wash. 


  • Use an eco-labelled detergent

Use an eco-labelled detergent, free from phosphates and optical brighteners.


  • Follow the dosage instructions on the detergent packaging

Too much detergent can prevent the machine rinsing the clothes properly, and gives poor results


  • Do not use fabric softener

Fabric softener releases chemicals into the water. It also impairs the life and performance of the fabric, and retains odours.


  • Do not under- or overfill the washing machine.

An overfilled washing machine does not clean properly. A half-empty one wastes energy.


  • Avoid tumble dryers and drying cabinets

Tumble dryers use a lot of energy. They also subject clothes to unnecessary wear.


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